Branding Management Packages
Goal: Create, maintain, and grow a consistent, memorable brand presence across all digital platforms.
1. Brand Audit
Before managing a brand, evaluate what already exists.
Tasks:
Review logo, colors, fonts, and imagery consistency
Assess tone of voice across platforms (website, social media, emails)
Identify visual or messaging gaps
Evaluate audience perception and engagement
Deliverable:
→ Short brand consistency report + recommendations
Ensure every piece of communication reflects the same personality and values.
Elements to manage:
Logo usage and clear space
Primary and secondary colors
Typography hierarchy
Iconography and photo style
Tone of voice and brand language
Deliverable:
→ Short brand consistency report + recommendations
Maintain visual and verbal consistency across digital touchpoints:
Update profile images, bios, and banners
Standardize post layouts and tone
Monitor audience feedback and engagement
Reply to messages and comments in brand tone
Deliverable:
→ Monthly consistency check and updates
2. Brand Identity Alignment
3.Online Presence Management
Align content creation with brand goals and campaigns.
Tasks:
Develop monthly content themes
Create post templates (visual consistency)
Schedule social media content with captions aligned to brand tone
Use brand keywords and storytelling
Deliverable:
→ 1-month content plan or/and
→ 1-5 branded templates
4. Content & Visual Planning
5. Communication Guidelines
Create clarity in how the brand “speaks” — internally and externally.
Includes:
Brand voice (formal, friendly, inspirational, etc.)
Messaging pillars (what the brand stands for)
Examples of do’s and don’ts in tone
Deliverable:
→ Brand messaging sheet
6. Monitoring & Evaluation
Track brand impact and consistency over time.
Tools:
Social media insights
Brand sentiment (comments, mentions)
Engagement growth metrics
Deliverable:
→ Monthly branding report (short summary + insights)